Managerial Marketing - B.B.A. Download to print

The Bachelor of Business Administration in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combined Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours
  

The breadth of the Managerial Marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exiting opportunities.

General Admissions for Freshman Students: Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. For more information on admissions, visit the admissions website for new freshmen.

Transfer Student: A cumulative GPA of at least 2.5 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010  must have earned a minimum C (2.00) grade.

For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

Additional Information:

• Students are admitted into the Managerial Marketing major in fall semester only.

Progression in the major: Minimum 2.500 cumulative GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MMTG 35011.

Minimum 120 total credit hours  and  39 upper-division hours for graduation. Minimum 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) is required in ENG 21011, MATH 11010, COMM 15000, MKTG 25010 and MMTG 35011.
 

Graduates of this program will be able to:

1. Understand various organizational and market activities and processes to be able to systematically analyze, interpret and apply to make business decisions
2. Articulate and communicate business knowledge and skill necessary to enter the economy as business professional
3. Recognize and analyze ethical problems to make ethical business choices.
4. Understand the impact of globalization on business decisions in organizations.

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