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College
College of Business Administration

Department
Department of Marketing and Entrepreneurship

534 Business Administration Building
Tel: 330-672-2170
E-mail: marketing@kent.edu
Web: business.kent.edu/departments/marketing-and-entrepreneurship
 

Description

The Bachelor of Business Administration in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand. During their senior year, students earn course credit by launching and running a business of their own creation. A practicum can earn students credit while developing their own business or assisting an entrepreneur with his or her business. Students have many opportunities to meet experienced entrepreneurs who discuss their successes and failures in business. Courses in the major are hands-on, with experiential learning central to the course format.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combined Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours.

Admission Requirements

General Admissions for Freshman Students: Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. For more information on admissions, visit the admissions website for new freshmen.

Transfer Students: A cumulative GPA of at least 2.25 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of ), MATH 11010, COMM 15000, ENG 21011 and ENTR 27056 must have earned a minimum C (2.00) grade.

For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

Progression Requirements

Progression in this major: minimum 2.250 cumulative GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 and ENTR 27056.

 

Graduation Requirements

Minimum 120 total credit hours  and  39 upper-division hours for graduation. Minimum 2.250 GPA overall and 2.250 GPA in major required for graduation.
 

Program Learning Outcomes

Graduates of this program will be able to:

  1. Understand various organizational and market activities and processes to be able to systematically analyze, interpret and apply to make business decisions
  2. Articulate and communicate business knowledge and skill necessary to enter the economy as business professional
  3. Recognize and analyze ethical problems to make ethical business choices.
  4. Understand the impact of globalization on business decisions in organizations.
Accreditation

Association to Advance Collegiate Schools of Business, The