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College of Business Administration

Department of Marketing and Entrepreneurship

534 Business Administration Building
Tel: 330-672-2170


The Bachelor of Business Administration in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combined Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours

Career Opportunities

The breadth of the Managerial Marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exiting opportunities.

Admission Requirements

General Admissions for Freshman Students: Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: overall grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. For more information on admissions, visit the admissions website for new freshmen.

Transfer Student: An overall GPA of at least 2.50 (2.25 for economics and entrepreneurship) is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010  must have earned a minimum C (2.00) grade.

For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

Additional Information:

  • Students are admitted into the Managerial Marketing major in fall semester only.
Progression Requirements

Progression in the major: Minimum 2.500 overall GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MMTG 35011.


Graduation Requirements

Minimum 120 total credit hours  and  39 upper-division hours for graduation. Minimum 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) is required in ENG 21011, MATH 11010, COMM 15000, MKTG 25010 and MMTG 35011.

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate, through the creation of marketing plans, their ability to make marketing decisions based on the collection, evaluation, analysis and integration of data from multiple sources. 
  2. Demonstrate their ability to conduct financial analyses appropriate for marketing managers. 
  3. Segment markets and identify target markets and understand how positioning for a brand is created. 
  4. Demonstrate their ability to analyze markets and competitors within markets. 
  5. Exercise skills in analytical thinking, written and oral communication, data collection and analysis, basic financial analysis, interpersonal skills (including networking and teamwork), ethical decision making and computer applications. 

Graduates of all Bachelor of Business Administration programs will be able to:

  1. Recall strategic frameworks that are used to make business decisions. 
  2. Perform basic calculations using quantitative tools that are used to support business decisions. 
  3. Articulate and deliberate their ideas in writing.
  4. Articulate and deliberate their ideas orally.
  5. Identify ethical dilemmas and stakeholders.
  6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given. 
  7. Identify global factors in making a business decision. 
  8. Analyze global factors in making a business decision. 

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