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College of Business Administration

Department of Marketing and Entrepreneurship

534 Business Administration Building
Tel: 330-672-2170


The Bachelor of Business Administration in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand. During their senior year, students earn course credit by launching and running a business of their own creation. A practicum can earn students credit while developing their own business or assisting an entrepreneur with his or her business. Students have many opportunities to meet experienced entrepreneurs who discuss their successes and failures in business. Courses in the major are hands-on, with experiential learning central to the course format.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combined Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours.

Admission Requirements

General Admissions for Freshman Students: Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: overall grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. For more information on admissions, visit the admissions website for new freshmen.

Transfer Students: A overall GPA of at least 2.25 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of ), MATH 11010, COMM 15000, ENG 21011 and ENTR 27056 must have earned a minimum C (2.00) grade.

For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

Progression Requirements

Progression in this major: minimum 2.250 overall GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 and ENTR 27056.


Graduation Requirements

Minimum 120 total credit hours and 39 upper-division hours for graduation. Minimum 2.250 GPA overall and 2.250 GPA in major required for graduation.

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate an understanding of and ability to apply the entrepreneurial process for the purpose of creating a new venture.
  2. Demonstrate an understanding of methods needed for capital formation and financial management in the new venture and the ability to apply basic financial skills. 
  3. Demonstrate an understanding of the marketing function in a new venture, including the role and importance of personal selling. 
  4. Demonstrate the ability to develop a business plan for a new venture. 
  5. Demonstrate the ability to engage in effective written and oral communication and to work effectively with others. 
  6. Understand the entrepreneurial ecosystem and be prepared to interact with individuals within the system, demonstrating basic networking and interpersonal skills necessary for success in obtaining an initial position or in successfully launching their own business. 

Graduates of all Bachelor of Business Administration programs will be able to:

  1. Recall strategic frameworks that are used to make business decisions. 
  2. Perform basic calculations using quantitative tools that are used to support business decisions. 
  3. Articulate and deliberate their ideas in writing.
  4. Articulate and deliberate their ideas orally.
  5. Identify ethical dilemmas and stakeholders.
  6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given. 
  7. Identify global factors in making a business decision. 
  8. Analyze global factors in making a business decision. 

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