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Public Relations - B.S. Program Requirements PDFDownload to print


Attribute Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

Attribute Course Title Credits Min. Grade
  UC 10097 Destination Kent State: First Year Experience 1 1  
MAJOR PROGRAM REQUIREMENTS (52 credits) Courses count in major GPA
Attribute Course Title Credits Min. Grade
KSS/DD JMC 20001 Media, Power and Culture 2 3 C-
  JMC 20006 Multimedia Techniques 3 C-
  JMC 20008 Research and Measurement in Advertising and Public Relations 3 C-
  JMC 21004 Advertising and Public Relations Industry Tools 1 C-
  JMC 26001 Writing Across Platforms 3 C-
  JMC 26005 Storytelling Across Platforms 3 C-
Reporting (3)   or
Broadcast Reporting (3)
3 C-
  JMC 28001 Principles of Public Relations 3 C-
  JMC 31007 Digital Analytics in Advertising and Public Relations 2 C-
  JMC 38002 Public Relations Case Studies 3 C-
  JMC 40011 Ethical Issues in Integrated Communication 1 C-
  JMC 40016 Law of Advertising and Public Relations 3 C-
ELR JMC 40092 Internship (1-6) 1 S
WIC JMC 48001 Media Relations and Publicity 3 C 3
  JMC 48002 Public Relations Tactics 3 C-
  JMC 48003 Digital Public Relations 3 C-
  JMC 48006 Public Relations Publications 3 C-
  JMC 48091 Seminar: Public Relations Campaigns 3 C-
  Journalism and Mass Communication (JMC) Electives, Choose from the following: 5 C-
  JMC 40201 Public Relations Practice: Public Affairs (1)    
  JMC 40202 Public Relations Practice: Crisis Communication (1)    
  JMC 41111 Fashion Publishing (3)    
  JMC 41150 Global Advertising and Public Relations (3)    
ELR JMC 41192 Practicum in Advertising and Public Relations (3)    
Attribute Course Title Credits Min. Grade
Introduction to Financial Accounting (3)   or
Introduction to Entrepreneurship (3)
KAD COMM 15000 Introduction to Human Communication 3  
  COMM 21000 Communication Grammar Review 1 C-
KSS ECON 22060 Principles of Microeconomics 3  
  LIS 30010 Information Fluency in the Workplace and Beyond 3  
KMC MATH 10041 Introductory Statistics 4  
  MIS 24163 Principles of Management 3  
  MKTG 25010 Principles of Marketing 3  
  MKTG 45045 Advertising and Promotion Management  3  
KSS/DD PSYC 11762 General Psychology 3  
  VCD 14001 Visual Design Literacy 3  
  Marketing (MKTG) Upper-Division Elective 3  
  History Electives, choose from the following: 6  
KHU/DG HIST 11050 World History: Ancient and Medieval (3)    
KHU/DG HIST 11051 World History: Modern (3)    
KHU/DD HIST 12070 Early America: From Pre-Colonization to Civil War and Reconstruction (3)    
KHU/DD HIST 12071 Modern America: From Industrialization to Globalization (3)    
  Politics Elective, choose from the following: 3  
KSS/DG POL 10004 Comparative Politics (3)    
KSS/DD POL 10100 American Politics (3)    
KSS/DG POL 10500 World Politics (3)    
  English Elective, choose from the following: 3  
  ENG 30062 Principles of Technical Writing (3)    
  ENG 30063 Professional Writing (3)    
  ENG 30064 Argumentative Prose Writing (3)    
  Kent Core Composition 6  
  Kent Core Fine Arts 3  
  Kent Core Basic Sciences (must include one laboratory) 6-7  
  General Electives 4 9  
  1. UC 10097 is not required of transfer students with 25 credits (excluding College Credit Plus) or students age 21+ at time of admission.
  2. Students may substitute JMC 20003 Introduction to Mass Communication for JMC 20001. JMC 20003 does not fulfill a Kent Core or Diversity requirement.
  3. A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum C- (1.700) grade must be earned.
  4. All general elective credit hours must be taken outside of the discipline. Number of general elective credit hours required depends on meeting minimum 124 credit hours and minimum 39 upper-division credit hours. For students interested in developing a global perspective, foreign language courses or any of the following general elective courses are recommended:
    ANTH 18210 Introduction to Cultural Anthropology (3)
    ANTH 38240 Culture and Personality (3)
    CACM 21010 Cross-Cultural Conflict Management (3)
    CACM 22020 International Conflict Resolution
    COMM 38582 Intercultural Communication (3)
    GEOG 22040 Introduction to Global Tourism (3)
    MCLS 20000 Global Literacy and Cultural Awareness (3)
    MCLS 20091 Variable Content Seminar in Global Literacy: Case Studies (3)
    MUS 22121 Music as  World Phenomenon (3)
    PH 10002 Introduction to Global Health (3)
    POL 10500 World Politics (3)


Progression Requirements:

Students must maintain a 2.700 major GPA and a 2.000 overall GPA in order to continue taking JMC courses. Failure to do so will result in not being permitted to enroll in JMC courses. In addition, no grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.


Any JMC course taken is calculated in the major GPA.

Students must complete minimum 72 credit hours outside the journalism and mass communication discipline per the Accrediting Council on Education in Journalism and Mass Communications. The following courses are considered within the discipline and cannot be used toward the 72-hour requirement.

COMM 20000 Foundations of Communication VCD 37000 Visual Design for Media: Advanced
COMM 21008 Social Media Strategies VCD 38001 Photographics
COMM 25863 Business and Professional Communication VCD 38007 Photo Illustration Techniques
COMM 25902 Communication Theory VCD 38009 Internship Seminar: Photo Illustration
COMM 26001 Public Communication in Society VCD 38011 Editorial Photography
COMM 26501 Introduction to Health Communication VCD 40025 Professional Portfolio
COMM 30000 Communication Research Methods VCD 40052 Graphic Design - Travel and Field Experience
COMM 35860 Interviewing VCD 40053 Graphic Design Studio - Glyphix
COMM 41000 Sports Communication VCD 40092 Internship - Graphic Design/Illustration
COMM 42000 Media, War and Propaganda VCD 40095 Special Topics: Graphic Design/Illustration
COMM 43000 Communication Technology and Human Interaction VCD 40096 Individual Investigation in Graphic Design and Illustration
COMM 45006 Media Use and Effects VCD 40192 Internship II - Graphic Design/Illustration/Photo-Illustration
COMM 45007 Freedom of Speech VCD 40193 Variable Title Workship in VCD
COMM 45092 Internship in Communication Studies VCD 40195 Selected Topics: Graphic Design/Illustration
COMM 45093 Variable Title Workshop in Communication VCD 42000 Advanced Illustration: Media
COMM 45095 Special Topics in Communication Studies VCD 42002 Editorial Illustration
COMM 45196 Independent Study: Communication Studies VCD 42003 Advertising Illustration
COMM 45902 Communication and Influence VCD 43000 Studio Production
COMM 46091 Senior Seminar VCD 43001 Interactive Design: Communities and Culture
COMM 46092 Practicum in Applied Communication VCD 43002 Typographic/Photographic Graphic Design
COMM 46503 Health Communication and Media VCD 43003 Corporate Identity/Graphic Design
JMC xxxxx (any course with the subject JMC) VCD 43003 Issues for Graphic Design Businesses
VCD 13000 Introduction to Visual Communication Design VCD 43005 Packaging, Promotion and Retail Environments
VCD 13001 Introduction to Visual Communication Design Studio VCD 43006 Environmental Graphic Design
VCD 14002 Communicating with Color VCD 43007 Information Graphics
VCD 18000 Photography VCD 43008 Branded Identity
VCD 18002 Photography II VCD 43051 Type High Press
VCD 20000 Basic Computer-Graphic Design and Illustration VCD 45000 Graphic Design Perspectives
VCD 20010 Introduction to Design Research VCD 46000 Web Design and Programming I
VCD 23000 Intermediate Studio Skills: Graphic Design/Illustration VCD 46001 Web Design and Programming II
VCD 28001 Advanced Photography VCD 46003 Advanced Typography
VCD 28003 Photo Technology VCD 46053 Web Design and Programming Studio
VCD 28004 Photographic Perspectives VCD 48001 Photographic Project
VCD 28005 Color Photography VCD 48002 Advanced Photographic Project
VCD 28007 Advanced Digital Imaging VCD 48003 Professional Portfolio - Photo Illustration
VCD 32000 Illustration I VCD 48009 Fashion Photography
VCD 32001 Illustration II VCD 48092 Practicum in Photography
VCD 33000 Graphic Design I VCD 49198 Senior Research Paper: Graphic Design/Illustration
VCD 33001 Graphic Design II VCD 49199 Senior Capstone
VCD 34004 Visual Ethics  
VCD 34005 Introduction to 3D Graphic Design  
VCD 34006 Motion Design  

All transfer coursework with a subject and number designator of TRAN, KAPS, COMM, JMC or VCD XXXXX will not count toward the 72-hour requirement automatically, nor will Kent State coursework with a subject designator of CCI. Prior Kent State coursework with the subject designator of JOUR will also not count toward the 72-hour requirement. Students must meet with their academic advisor for further evaluation of their coursework for applicability to this requirement.