Advertising - B.S. Download to print

Advertising majors study the entire spectrum of the advertising business and the social responsibilities of a persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager.

Journalism and mass communication majors supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Kent Stater, and its online edition; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions with IdeaBase, a student-run, full-service integrated marketing communications firm in downtown Kent.

There are many study abroad/away opportunities. For more information contact the Office of Global Education or CCI's coordinator of International Programs.

Advertising careers include the creative elements of all kinds of advertising and promotional elements, including the strategic planning and execution of creative materials including print, broadcast and online; the planning and buying of all types of media including the ever expanding electronic media; account supervision, which is working with clients to help plan and execute advertising; and strategic planning and execution of direct elements, sales promotion and e-marketing.

General Admissions for Freshman Students: 
Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. For more information on admissions, visit the admissions website for new freshmen.

Current Kent State students must have a minimum overall GPA of 2.000 to be admitted directly into any major within the School of Journalism and Mass Communication.

For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

Students must maintain a 2.700 major GPA and a 2.000 overall GPA in order to continue taking JMC courses. Failure to do so will result in not being permitted to enroll in JMC courses. In addition, no grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

Minimum 123 credit hours and a minimum 2.700 major GPA and 2.000 overall GPA are required for graduation. Minimum 72 credit hours taken outside the discipline, see requirements for acceptable courses. Only general elective courses may be taken as pass/fail, of which maximum 12 credit hours may be taken as pass/fail. 

Graduates of this program will be able to:

1. Demonstrate critical thinking, grounded in a legal and ethical framework. 
2. Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions. 
3. Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods. 
4. Demonstrate the ability to apply basic ethical principles to their professional work. 
5. Demonstrate the ability to apply laws and regulations applicable to their professional work. 
6. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. 
7. Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals. 
8. Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work. 

Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)
Stauffer-Flint Hall
1435 Jayhawk Blvd
Lawrence, KS 66045-7575
785-864-3973