Visual Communication Design - B.A. and B.F.A. Download to print

The intention and emphasis of the visual communication design degree programs is the preparation of students for the graphic design and illustration professions. Specifically our program develops technical proficiency and design expertise in the organization of imagery and typography to communicate information in both the two-dimensional and three dimensional form. Our students produce work for print, video, screen displays and interactive experiences, as well as package design, exhibition design and environmental wayfinding.

All bachelor-level degrees in design, illustration and photography require a combination of visual arts and liberal arts courses. The School of Visual Communication Design offers the Bachelor of Arts (B.A.) and Bachelor of Fine Arts (B.F.A.). The decision as to which degree is best for a particular student depends on the student's educational and career goals, academic standing and performance in studio coursework.

According to the National Association of Schools of Art and Design (NASAD), the Bachelor of Arts is a liberal arts degree that focuses on design and illustration "in the context of a broad program of general studies." To achieve this end, the School of  Visual Communication Design's B.A. degree program requires a secondary area of study in the form of a minor.

According to the National Association of Schools of Art and Design (NASAD), the Bachelor of Fine Arts is "the professional degree" and "focuses on intensive work in the visual arts supported by a program of general studies." The School of Visual Communication Design's B.F.A. degree program consists of approximately two-thirds of the coursework in the "creation and study of the visual arts," with the remainder in general studies. Because of the greater emphasis on upper-level studio courses, the B.F.A. allows majors the opportunity to build greater expertise in a given area of the field.

Graphic Designers held about 259,500 jobs in 2012. Most worked in specialized design services, publishing, advertising public relations and related services. In 2012, about 24% were self employed.

Some designers do freelance work—full time or part time—in addition to holding a salaried job in design or another occupation.
(Source: Bureau of Labor Statistics)

Many graphic designers hold positions in interactive design and user experience, which is yet to be accurately tracked by the Bureau of Labor Statistics.

The Bachelor of Arts
General Admissions for Freshman Students: Students most likely to be admitted and succeed at the Kent Campus are those who have graduated with at least 16 units of the recommended college preparatory curriculum in high school, who have achieved a cumulative high school grade point average of 2.5 or higher (on a 4.0 scale), and whose composite ACT score is 21 or better (980 combined critical reading and math SAT score). For more information on admissions, visit the Admissions website for new freshmen.

General Admissions for Transfer Students: Generally, a transfer applicant who has taken 12 or more semester hours with a college cumulative GPA of at least 2.0 on a 4.0 scale and have passed the VCD Entrance Portfolio may be admitted. An applicant who has taken fewer than 12 semester hours will be evaluated on both collegiate and high school records. For more information on admissions, visit the Admissions website for transfer students.

Students meeting the general requirements of the university for transfer admission will be admitted to the program. Transfer credits will be evaluated on a case-by-case basis. In most situations, completion of the VCD basic coursework is a necessary prerequisite to further study. The director of the School of Visual Communication Design may impose additional requirements considered reasonable and necessary. Transfer credits are evaluated consistent with the university policy, although each student will be evaluated individually in terms of his or her ability to perform within the program. A transfer applicant’s strengths and deficiencies will be considered and his or her transfer credits will reflect that consideration.

The Bachelor of Fine Arts
Admission to this program is determined upon the successful completion of the VCD Sophomore Portfolio Review and the support of the VCD faculty members. The Bachelor of Fine Arts requires a minimum 2.750 GPA in major, 2.500 GPA overall and satisfactory grade in VCD 20009 Sophomore Portfolio Review.

The School of Visual Communication Design recognizes that competence in visual design as well as intellectual capacity are necessary qualities in students who plan to prepare for a career in visual communication design. Therefore, the right is reserved to require evidence of achievement in design and related areas from all students endeavoring to enroll for the first time as majors in the school. Early admission is recommended.
 

The Bachelor of Arts
Minimum 120 credit hours. Minimum 39 upper-division credit hours. Minimum 2.250 GPA in the major and 2.000 GPA overall. Students must receive a minimum B- (2.700) in VCD 13001 before enrolling in VCD 23001. VCD 13001 may be taken a maximum three times until a minimum  B- grade is achieved.

The Bachelor of Fine Arts
Minimum 126 credit hours. Minimum 39 upper-division credit hours. Minimum 2.750 GPA in the major and 2.500 GPA overall. Students must receive a minimum B- (2.700) in VCD 13001 before enrolling in VCD 23001. VCD 13001 may be taken a maximum three times until a minimum B- grade is achieved.

Graduates of this program will be able to:

1. Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.

2. Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.

3. Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.

There are many study abroad/away opportunities. For more information contact the Office of Global Education or CCI's Coordinator of International Programs.

National Association of Schools of Art and Design

AIGA Kent; Glyphix; Student Media: Artemis, The Daily Kent Stater, The Burr and Cyburr, UHURU, Luna Negra, Fusion, TV2, Black Squirrel Radio, Kentwired.com 

Visual Communication Design (M.A. and M.F.A.)