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College
College of Communication and Information
Department
School of Journalism and Mass Communication

201 Franklin Hall
Tel: 330-672-2572
E-mail: jmc@kent.edu
Web: www.kent.edu/jmc

The Advertising minor offers a creative track, which teaches the strategy and execution of the creative process in advertising; and a management track, which teaches media planning and account management.

Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

ADVERTISING MINOR REQUIREMENTS (21 credits)
Type Course Title Credits
  JMC 20004 Media Writing
 3
    21001 Principles of Advertising
 3
    41005 Advertising Campaigns
 3
  Choose from the following upper-division JMC elective
 3
  JMC 30034 Programming for Electronic Media (3)
  
    34038 Media Sales and Sales Management (3)
  
    40016 Law of Advertising and Public Relations (3)
  
    40095 ST: Advertising History (3)
  
    41003 Advertising Account Management
  
  Choose from the Business or Creative Track
 9
  Business Track
  
  JMC 20008 Audience Analysis and Research (3)
  
    31003 Advertising Media Planning (3)
  
    41003 Advertising Account Management (3)
  
  Creative Track
  
  JMC 31002 Advertising Copywriting (3)
  
    31011 Creative Advertising Strategies (3)  
    41002 Advanced Advertising Copywriting (3)
  
  MINIMUM TOTAL 21

 Minimum 2.750 GPA in the minor required for graduation.

This minor is only open to visual communication design majors, marketing majors and communication studies majors.