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College
College of Business Administration
Department
Department of Marketing and Entrepreneurship

534 Business Administration Building
Tel: 330-672-2170
E-mail: marketing@kent.edu
Web: business.kent.edu/departments/marketing-and-entrepreneurship
 

In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

Requirement to declare the marketing minor:

  • Minimum 2.500 overall GPA; or if freshman, no GPA required.

Requirement to graduate with the marketing minor:

  • Minimum 2.500 GPA (including all attempts for 30000 and 40000 level courses) is required in the minor

Attribute Legend: DD Diversity-Domestic; DG Diversity-Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

MINOR PROGRAM REQUIREMENTS (18 credits)
Attribute Course Title Credits
KSS ECON 22060 Principles of Microeconomics 3
  MKTG 25010 Principles of Marketing 3
  MKTG 35035 Consumer Behavior 3
  Choose from the following: 9
  ENTR 27056 Introduction to Entrepreneurship (3)  
  MKTG 35050 Marketing Research (3)  
  MKTG 35056 Social Media Marketing (3)  
  MKTG 45045 Advertising and Promotion Management (3)  
  MKTG 45046 Personal Selling (3)  
  MKTG 45047 Advanced Professional Selling (3)  
  MKTG 45060 International Marketing (3)  
  MKTG 45082 Services Marketing (3)  
  MKTG 45091 Marketing Seminar (1-4)  
  MKTG 45187 International Experience in Marketing (3)  
MINIMUM TOTAL 18

Program Policies:

  • To earn a College of Business Administration minor, students must complete at least 50 percent of the total required credit hours for the minor at Kent State University, at least 6 credit hours in the minor must be at the upper division (30-40000 level), and at least 6 credit hours in the minor must be different from courses in the student's major and minor(s). Students may not pursue a minor and major in the same discipline.
  • Students who major in Entrepreneurship and minor in Marketing cannot use ENTR 27056 (introduction to Entrepreneurship) or MKTG 45046 (Personal Selling) as Marketing minor electives. Also, if Entrepreneurship majors use MKTG 35056 (Social Media Marketing) as an entrepreneurship major elective, it cannot also be used as a Marketing minor elective unless the other 6 hours (of the 9 credit hours needed for Marketing minor electives) are different from the Entrepreneurship major.