Skip Navigation
*To search for student contact information, login to FlashLine and choose the "Directory" icon in the FlashLine masthead (blue bar).

Advertising - B.S. Program Requirements PDFDownload to print

Attribute Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

DESTINATION KENT STATE: FIRST YEAR EXPERIENCE (1 credit)
Attribute
Course Title Credits Min. Grade
  US 10097 Destination Kent State: First Year Experience 1 1  
MAJOR PROGRAM REQUIREMENTS (46 credits) Courses count in major GPA
Attribute Course Title Credits Min. Grade
KSS/DD JMC 20001 Media, Power and Culture 2 3 C-
  JMC 20004 Advertising Writing and Storytelling 3 C-
  JMC 20006 Multimedia Techniques 3 C-
  JMC 20008 Research and Measurement in Advertising and Public Relations 3 C-
  JMC 21001 Principles of Advertising 3 C-
  JMC 21004 Advertising and Public Relations Industry Tools 1 C-
  JMC 21005 Advertising Messaging and Communication 3 C-
WIC JMC 31002 Advertising Copywriting 3 C 3
  JMC 31003 Advertising Media Planning 3 C-
  JMC 31004 Digital Advertising 3 C-
  JMC 31007 Digital Analytics in Advertising and Public Relations 3 C-
  JMC 31011 Advertising Strategy Development 3 C-
  JMC 40011 Ethical Issues in Integrated Communication 1 C-
  JMC 40016 Law of Advertising and Public Relations 3 C-
ELR JMC 40092 Internship (1-6) 2 S
  JMC 41005 Advertising Campaigns 3 C-
  JMC Elective, Choose from the following: 3 C-
  JMC 41075 Political Advertising (3)    
  JMC 41080 Activation Advertising (3)    
  JMC 41150 Global Advertising and Public Relations (3)    
ELR JMC 41192 Practicum in Advertising and Public Relations (3)    
ADDITIONAL PROGRAM REQUIREMENTS (77 credits)  
Attribute Course Title Credits Min. Grade
  ACCT
ENTR
23020
27056
Introduction to Financial Accounting (3)   or
Introduction to Entrepreneurship (3)
3  
KSS/DG ANTH 18210 Introduction to Cultural Anthropology 3  
KAD COMM 15000 Introduction to Human Communication 3  
  COMM 21000 Communication Grammar Review 1 C-
  COMM 35600 Communication in Small Groups and Teams 3  
KSS ECON 22060 Principles of Microeconomics 3  
  ENG 30063 Professional Writing 3  
KHU/DD HIST 12070 Early America: From Pre-Colonization to Civil War and Reconstruction 3  
KHU/DD HIST 12071 Modern America: From Industrialization to Globalization 3  
  LIS 30010 Information Fluency in the Workplace and Beyond 3  
KMC MATH 10041 Introductory Statistics 4  
  MKTG 25010 Principles of Marketing 3  
KSS/DD PSYC 11762 General Psychology 3  
KSS/DD SOC 12050 Introduction to Sociology 3  
  SOC 22100 Sociological Analysis 3  
  VCD 14001 Visual Design Literacy 3  
  VCD 37000 Visual Design for Media: Advanced 4 3  
  Choose from the following: 3  
KSS/DG POL 10004 Comparative Politics (3)    
KSS/DD POL 10100 American Politics (3)    
  POL 10300 Public Policy (3)    
KSS/DG POL 10500 World Politics (3)    
  Kent Core Composition 6  
  Kent Core Fine Arts 3  
  Kent Core Basic Sciences (must include one laboratory) 6-7  
  General Electives 5 9  
MINIMUM TOTAL  124  
  1. US 10097 is not required of transfer students with 25 credits (excluding College Credit Plus and dual-enrollment) or students age 21+ at time of admission
  2. Students may substitute JMC 20003 Introduction to Mass Communication for JMC 20001. JMC 20003 does not fulfill a Kent Core or Diversity requirement.
  3. A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum grade of C- (1.700) must be earned.
  4. Students who successfully complete VCD 13001 may used it as a substitute for VCD 37000.
  5. All general electives must be outside the JMC discipline. The number of credits required depends on meeting minimum 124 credit hours and 39 upper-division hours.

 

Progression Requirements:

Students must maintain a 2.700 major GPA and a 2.000 cumulative GPA in order to continue taking JMC courses. Failure to do so will result in not being permitted to enroll in JMC courses. In addition, no grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

 

Notes:

Any JMC course taken is calculated in the major GPA.

Students must complete minimum 72 credit hours outside the journalism and mass communication discipline per the Accrediting Council on Education in Journalism and Mass Communications. The following courses are considered within the discipline and cannot be used toward the 72-hour requirement.

COMM 20000 Foundations of Communication VCD 34006 Motion Design
COMM 21008 Social Media Strategies VCD 37000 Visual Design for Media: Advanced
COMM 25863 Business and Professional Communication VCD 38001 Photographics
COMM 25902 Communication Theory VCD 38003 Photo Technology
COMM 26001 Public Communication in Society VCD 38004 Advanced Photography
COMM 26501 Introduction to Health Communication VCD 38009 Internship Seminar: Photo Illustration
COMM 30000 Communication Research Methods VCD 40025 Professional Portfolio
COMM 35860 Interviewing VCD 40052 Graphic Design - Travel and Field Experience
COMM 41000 Sports Communication VCD 40053 Graphic Design Studio - Glyphix
COMM 42000 Media, War and Propaganda VCD 40092 Internship I - Graphic Design/Illustration
COMM 43000 Communication Technology and Human Interaction VCD 40095 Special Topics: Graphic Design/Illustration
COMM 45006 Media Use and Effects VCD 40096 Individual Investigation in Graphic Design and Illustration
COMM 45007 Freedom of Speech VCD 40192 Internship II - Graphic Design/Illustration
COMM 45092 Internship in Communication Studies VCD 40193 Variable Title Workshop in VCD
COMM 45093 Variable Title Workshop in Communication VCD 40195 Selected Topics: Graphic Design/Illustration
COMM 45095 Special Topics in Communication Studies VCD 42000 Advanced Illustration: Media
COMM 45196 Independent Study: Communication Studies VCD 42002 Editorial Illustration
COMM 45902 Communication and Influence VCD 42003 Advertising Illustration
COMM 46091 Senior Seminar VCD 43000 Studio Production
COMM 46092 Practicum in Applied Communication VCD 43001 Interactive Design: Communities and Culture
COMM 46503 Health Communication and Media VCD 43002 Typographic/Photographic Graphic Design
JMC xxxxx (any course with the subject JMC) VCD 43003 Corporate Identity/Graphic Design
VCD 13000 Introduction to Visual Communication Design VCD 43004 Issues for Graphic Design Businesses
VCD 13001 Introduction to Visual Communication Design Studio VCD 43005 Packaging, Promotion and Retail Environments
VCD 14001 Visual Design Literacy VCD 43006 Environmental Graphic Design
VCD 14002 Communicating with Color VCD 43007 Information Graphics
VCD 20000 Basic Computer-Graphic Design and Illustration VCD 43008 Branded Identity
VCD 20010 Introduction to Design Research VCD 43051 Type High Press
VCD 23000 Intermediate Studio Skills: Graphic Design/Illustration VCD 45000 Graphic Design Perspectives
VCD 28000 Photography VCD 46000 Web Design and Programming I
VCD 28002 Photography II VCD 46001 Web Design and Programming II
VCD 28004 Photographic Perspectives VCD 46003 Advanced Typography
VCD 32000 Illustration I VCD 46053 Web Design and Programming Studio
VCD 32001 Illustration II VCD 48005 Color Photography
VCD 33000 Graphic Design I VCD 48007 Photo Illustration Techniques
VCD 33001 Graphic Design II VCD 48092 Practicum in Photography
VCD 34004 Visual Ethics VCD 49198 Senior Research Paper: Graphic Design/Illustration
VCD 34005 Introduction to 3D Graphic Design VCD 49199 Senior Capstone

All transfer coursework with a subject and number designator of TRAN, KAPS, COMM, JMC or VCD XXXXX will not count toward the 72-hour requirement automatically. Students must meet with their academic advisor for further evaluation of their coursework for applicability to this requirement.