Advertising - B.S. Program Requirements
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DESTINATION KENT STATE: FIRST YEAR EXPERIENCE (1 credit) | |||||
Attribute
|
Course | Title | Credits | Min. Grade | |
US | 10097 | Destination Kent State: First Year Experience 1 | 1 | ||
MAJOR PROGRAM REQUIREMENTS (46 credits) Courses count in major GPA | |||||
Attribute | Course | Title | Credits | Min. Grade | |
KSS/DD | JMC | 20001 | Media, Power and Culture 2 | 3 | C- |
JMC | 20004 | Advertising Writing and Storytelling | 3 | C- | |
JMC | 20006 | Multimedia Techniques | 3 | C- | |
JMC | 20008 | Research and Measurement in Advertising and Public Relations | 3 | C- | |
JMC | 21001 | Principles of Advertising | 3 | C- | |
JMC | 21004 | Advertising and Public Relations Industry Tools | 1 | C- | |
JMC | 21005 | Advertising Messaging and Communication | 3 | C- | |
WIC | JMC | 31002 | Advertising Copywriting | 3 | C 3 |
JMC | 31003 | Advertising Media Planning | 3 | C- | |
JMC | 31004 | Digital Advertising | 3 | C- | |
JMC | 31007 | Digital Analytics in Advertising and Public Relations | 3 | C- | |
JMC | 31011 | Advertising Strategy Development | 3 | C- | |
JMC | 40011 | Ethical Issues in Integrated Communication | 1 | C- | |
JMC | 40016 | Law of Advertising and Public Relations | 3 | C- | |
ELR | JMC | 40092 | Internship (1-6) | 2 | S |
JMC | 41005 | Advertising Campaigns | 3 | C- | |
JMC Elective, Choose from the following: | 3 | C- | |||
JMC | 41075 | Political Advertising (3) | |||
JMC | 41080 | Activation Advertising (3) | |||
JMC | 41150 | Global Advertising and Public Relations (3) | |||
ELR | JMC | 41192 | Practicum in Advertising and Public Relations (3) | ||
ADDITIONAL PROGRAM REQUIREMENTS (77 credits) | |||||
Attribute | Course | Title | Credits | Min. Grade | |
ACCT ENTR |
23020 27056 |
Introduction to Financial Accounting (3) or Introduction to Entrepreneurship (3) |
3 | ||
KSS/DG | ANTH | 18210 | Introduction to Cultural Anthropology | 3 | |
KAD | COMM | 15000 | Introduction to Human Communication | 3 | |
COMM | 21000 | Communication Grammar Review | 1 | C- | |
COMM | 35600 | Communication in Small Groups and Teams | 3 | ||
KSS | ECON | 22060 | Principles of Microeconomics | 3 | |
ENG | 30063 | Professional Writing | 3 | ||
KHU/DD | HIST | 12070 | Early America: From Pre-Colonization to Civil War and Reconstruction | 3 | |
KHU/DD | HIST | 12071 | Modern America: From Industrialization to Globalization | 3 | |
LIS | 30010 | Information Fluency in the Workplace and Beyond | 3 | ||
KMC | MATH | 10041 | Introductory Statistics | 4 | |
MKTG | 25010 | Principles of Marketing | 3 | ||
KSS/DD | PSYC | 11762 | General Psychology | 3 | |
KSS/DD | SOC | 12050 | Introduction to Sociology | 3 | |
SOC | 22100 | Sociological Analysis | 3 | ||
VCD | 14001 | Visual Design Literacy | 3 | ||
VCD | 37000 | Visual Design for Media: Advanced 4 | 3 | ||
Choose from the following: | 3 | ||||
KSS/DG | POL | 10004 | Comparative Politics (3) | ||
KSS/DD | POL | 10100 | American Politics (3) | ||
POL | 10300 | Public Policy (3) | |||
KSS/DG | POL | 10500 | World Politics (3) | ||
Kent Core Composition | 6 | ||||
Kent Core Fine Arts | 3 | ||||
Kent Core Basic Sciences (must include one laboratory) | 6-7 | ||||
General Electives 5 | 9 | ||||
MINIMUM TOTAL | 124 |
- US 10097 is not required of transfer students with 25 credits (excluding College Credit Plus and dual-enrollment) or students age 21+ at time of admission
- Students may substitute JMC 20003 Introduction to Mass Communication for JMC 20001. JMC 20003 does not fulfill a Kent Core or Diversity requirement.
- A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum grade of C- (1.700) must be earned.
- Students who successfully complete VCD 13001 may used it as a substitute for VCD 37000.
- All general electives must be outside the JMC discipline. The number of credits required depends on meeting minimum 124 credit hours and 39 upper-division hours.
Progression Requirements:
Students must maintain a 2.700 major GPA and a 2.000 cumulative GPA in order to continue taking JMC courses. Failure to do so will result in not being permitted to enroll in JMC courses. In addition, no grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.
Notes:
Any JMC course taken is calculated in the major GPA.
Students must complete minimum 72 credit hours outside the journalism and mass communication discipline per the Accrediting Council on Education in Journalism and Mass Communications. The following courses are considered within the discipline and cannot be used toward the 72-hour requirement.
COMM 20000 Foundations of Communication | VCD 34006 Motion Design |
COMM 21008 Social Media Strategies | VCD 37000 Visual Design for Media: Advanced |
COMM 25863 Business and Professional Communication | VCD 38001 Photographics |
COMM 25902 Communication Theory | VCD 38003 Photo Technology |
COMM 26001 Public Communication in Society | VCD 38004 Advanced Photography |
COMM 26501 Introduction to Health Communication | VCD 38009 Internship Seminar: Photo Illustration |
COMM 30000 Communication Research Methods | VCD 40025 Professional Portfolio |
COMM 35860 Interviewing | VCD 40052 Graphic Design - Travel and Field Experience |
COMM 41000 Sports Communication | VCD 40053 Graphic Design Studio - Glyphix |
COMM 42000 Media, War and Propaganda | VCD 40092 Internship I - Graphic Design/Illustration |
COMM 43000 Communication Technology and Human Interaction | VCD 40095 Special Topics: Graphic Design/Illustration |
COMM 45006 Media Use and Effects | VCD 40096 Individual Investigation in Graphic Design and Illustration |
COMM 45007 Freedom of Speech | VCD 40192 Internship II - Graphic Design/Illustration |
COMM 45092 Internship in Communication Studies | VCD 40193 Variable Title Workshop in VCD |
COMM 45093 Variable Title Workshop in Communication | VCD 40195 Selected Topics: Graphic Design/Illustration |
COMM 45095 Special Topics in Communication Studies | VCD 42000 Advanced Illustration: Media |
COMM 45196 Independent Study: Communication Studies | VCD 42002 Editorial Illustration |
COMM 45902 Communication and Influence | VCD 42003 Advertising Illustration |
COMM 46091 Senior Seminar | VCD 43000 Studio Production |
COMM 46092 Practicum in Applied Communication | VCD 43001 Interactive Design: Communities and Culture |
COMM 46503 Health Communication and Media | VCD 43002 Typographic/Photographic Graphic Design |
JMC xxxxx (any course with the subject JMC) | VCD 43003 Corporate Identity/Graphic Design |
VCD 13000 Introduction to Visual Communication Design | VCD 43004 Issues for Graphic Design Businesses |
VCD 13001 Introduction to Visual Communication Design Studio | VCD 43005 Packaging, Promotion and Retail Environments |
VCD 14001 Visual Design Literacy | VCD 43006 Environmental Graphic Design |
VCD 14002 Communicating with Color | VCD 43007 Information Graphics |
VCD 20000 Basic Computer-Graphic Design and Illustration | VCD 43008 Branded Identity |
VCD 20010 Introduction to Design Research | VCD 43051 Type High Press |
VCD 23000 Intermediate Studio Skills: Graphic Design/Illustration | VCD 45000 Graphic Design Perspectives |
VCD 28000 Photography | VCD 46000 Web Design and Programming I |
VCD 28002 Photography II | VCD 46001 Web Design and Programming II |
VCD 28004 Photographic Perspectives | VCD 46003 Advanced Typography |
VCD 32000 Illustration I | VCD 46053 Web Design and Programming Studio |
VCD 32001 Illustration II | VCD 48005 Color Photography |
VCD 33000 Graphic Design I | VCD 48007 Photo Illustration Techniques |
VCD 33001 Graphic Design II | VCD 48092 Practicum in Photography |
VCD 34004 Visual Ethics | VCD 49198 Senior Research Paper: Graphic Design/Illustration |
VCD 34005 Introduction to 3D Graphic Design | VCD 49199 Senior Capstone |
All transfer coursework with a subject and number designator of TRAN, KAPS, COMM, JMC or VCD XXXXX will not count toward the 72-hour requirement automatically. Students must meet with their academic advisor for further evaluation of their coursework for applicability to this requirement.
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