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College
College of Communication and Information
Department
School of Journalism and Mass Communication

201 Franklin Hall
Tel: 330-672-2572
E-mail: jmc@kent.edu
Web: www.kent.edu/jmc

The Advertising minor offers a creative track, which teaches the strategy and execution of the creative process in advertising; and a management track, which teaches media planning and account management.

 

Attribute Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

ADVERTISING MINOR REQUIREMENTS (21 credits)
Attribute Course Title Credits Min. Grade
  JMC 20004 Advertising Writing and Storytelling 3  
  JMC 21001 Principles of Advertising 3  
  JMC 41005 Advertising Campaigns 3  
  Choose from the following upper-division JMC electives: 3  
  JMC 30034 Programming for Electronic Media (3)    
  JMC 34038 Media Sales and Sales Management (3)    
  JMC 40016 Law of Advertising and Public Relations (3)    
  JMC 40095 ST: Advertising History (3)    
  JMC 41003 Advertising Account Management (3)    
  Choose the Business or Creative Track 9  
  Business Track    
  JMC 20008 Research and Measurement in Advertising and Public Relations (3)    
  JMC 31003 Advertising Media Planning (3)    
  JMC 41003 Advertising Account Management (3)    
  Creative Track    
WIC JMC 31002 Advertising Copywriting (3)    
  JMC 31011 Advertising Strategy Development (3)    
  JMC 41002 Advanced Advertising Copywriting (3)    
  MINIMUM TOTAL 21  


Requirements to declare minor: This minor is only open to visual communication design majors, marketing majors and communication studies majors. Minimum 2.000 cumulative Kent State University GPA; or, if a first semester freshman or transfer student admitted in good standing, no established Kent State University GPA is needed.  Minimum 2.700 GPA in the minor required for graduation.