I. |
DESTINATION KENT STATE: FIRST YEAR EXPERIENCE (1 credit) |
Type
|
Course |
Title |
Credits |
|
US |
10097 |
Destination Kent State: First Year Experience |
1 |
II. |
MAJOR PROGRAM REQUIREMENTS (38 credits) Courses count in major GPA* |
Type |
Course |
Title |
Credits |
|
JMC |
20003 |
Introduction to Mass Communication** |
3 |
|
|
20004 |
Media Writing |
3 |
|
|
20008 |
Audience Analysis and Research |
3 |
|
|
21001 |
Principles of Advertising |
3 |
|
|
21005 |
Advertising Messaging |
3 |
|
|
28001 |
Principles of Public Relations |
3 |
WIC |
|
31002 |
Advertising Copywriting*** |
3 |
|
|
31003 |
Advertising Media Planning |
3 |
|
|
31011 |
Creative Advertising Strategies |
3 |
ELR |
|
40092 |
Internship |
1 |
|
|
40011 |
Ethical Issues in Integrated Communication |
1 |
|
|
40016 |
Law of Advertising and Public Relations |
3 |
|
|
41003 |
Advertising Account Management |
3 |
|
|
41005 |
Advertising Campaigns |
3 |
III. |
ADDITIONAL PROGRAM REQUIREMENTS (85 credits) |
Type |
Course |
Title |
Credits |
KAD |
COMM |
15000 |
Introduction to Human Communication |
3 |
|
CS |
10001 |
Computer Literacy**** |
3 |
KAD |
ECON |
22060 |
Principles of Microeconomics |
3 |
KSS |
|
22061 |
Principles of Macroeconomics |
3 |
KHU
DD |
HIST |
12070 |
History of the United States: The Formative Period |
3 |
KHU
DD |
|
12071 |
History of the United States: The Modern Period |
3 |
|
LIS |
10010
30010 |
Information Fluency or
Information Fluency in the Workplace and Beyond |
3 |
|
MKTG |
25010 |
Principles of Marketing |
3 |
KSS
DD |
PSYC |
11762 |
General Psychology |
3 |
KSS
DD |
SOC |
12050 |
Introduction to Sociology |
3 |
|
VCD |
14001 |
Visual Design Literacy |
3 |
|
|
37000 |
Visual Design for Media: Advanced***** |
3 |
|
Choose from the following: |
3 |
|
ENG |
30064 |
Argumentative Prose Writing (3) |
|
|
|
30065 |
Expository Prose Writing (3) |
|
|
|
30066 |
Writing in the Public Sphere (3) |
|
|
Choose from the following: |
3-4 |
KMC |
MATH |
11008 |
Explorations in Modern Mathematics (3) |
|
KMC |
|
11009 |
Modeling Algebra (3) |
|
KMC |
|
11010 |
Algebra for Calculus (3) |
|
KMC |
|
14001 |
Basic Mathematical Concepts I (4) |
|
|
Upper-division MKTG Electives |
9 |
|
Kent Core Basic Sciences (must include one laboratory) |
6-7 |
|
Kent Core Composition |
6-8 |
|
Kent Core Fine Arts |
3 |
|
General Electives, 5 hours must be non-JMC and 4 credit hours must be upper division (number of credits required depends on meeting minimum 124 credit hours)****** |
19 |
MINIMUM TOTAL |
124 |
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