School of Visual Communication Design

The mission of the School of Visual Communication Design (VCD) is to provide a comprehensive and superior professionally oriented education in the study and practice of visual communication design that will complement university studies in the liberal arts, humanities and sciences. The intention and emphasis of the visual communication design degree programs is the preparation of students for the graphic design and illustration professions; specifically, to develop technical proficiency, aesthetic sensibility and design expertise in the organization of imagery and typography to communicate information in two-dimensional form by graphics for print, video and interactive electronic multiple media, and in three-dimensional form through packaging, exhibition and environmental graphics. In support of this mission, a liberal education is a necessary foundation or catalyst to the development of perception, intellect, imagination, skill and knowledge of the history of the visual communication design field.

The School of Visual Communication Design offers three undergraduate degree programs: the Bachelor of Arts, the Bachelor of Fine Arts, Bachelor of Science and a combined Bachelor of Science/Master of Arts (or Master of Fine Arts). Stand-alone degrees of the Master of Arts and the Master of Fine Arts programs are also offered. (See the
Graduate Catalog.)

The
Admissions Office will process all applications with respect to the general qualifications for admission to the university for new freshmen and transfer students.

The School of Visual Communication Design recognizes that competence in visual design as well as intellectual capacity are necessary qualities in students who plan to prepare for a career in visual communication design. Therefore, the right is reserved to require evidence of achievement in design and related areas from all students endeavoring to enroll for the first time as majors in the school. Early admission is recommended. To receive a baccalaureate degree from the School of Visual Communication Design, a student must, in addition to other requirements, satisfy the 36-hour minimum stipulated in the
LER courses.

Transfer Students

Students meeting the general requirements of the university for transfer admission will be admitted to the program. Transfer credits will be evaluated on a case-by-case basis. In most situations, completion of the VCD basic coursework is a necessary prerequisite to further study. The director of the School of Visual Communication Design may impose additional requirements considered reasonable and necessary. Transfer credits are evaluated consistent with the university policy, although each student will be evaluated individually in terms of his or her ability to perform within the program. A transfer applicant’s strengths and deficiencies will be considered and his or her transfer credits will reflect that consideration.

Transfer students should make every effort to complete admission requirements before the deadlines listed under “Entering the University” at the front of the Catalog and see an advisor in the
School of Visual Communication Design for schedule planning before registration.

The Kent State University School of Visual Communication Design is an accredited institutional member of the National Association of Schools of Art and Design.

Writing-Intensive Course Requirement
Refer to this Catalog for specific information on the
writing-intensive course requirement.
 
 

This page was last modified on August 20, 2009