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Advertising Minor

College of Communication and Information
School of Journalism and Mass Communication
201 Franklin Hall
Tel: 330-672-2572
E-mail: jmc@kent.edu
Web: http://jmc.kent.edu

The Advertising minor offers a creative track, which teaches the strategy and execution of the creative process in advertising; and a management track, which teaches media planning and account management.

ADVERTISING MINOR REQUIREMENTS (21 credits):
Course Title Credits
JMC 20004 Media Writing 3
  21001 Principles of Advertising 3
  41005 Advertising Campaigns 3
Choose one of the following sets: Business Track or Creative Track
 9
Business Track  
 JMC 20008 Audience Analysis and Research (3)  

31003 Advertising Media Planning (3)  
  41003 Advertising Account Management (3)  
Creative Track  
JMC 31011 Creative Advertising Strategies (3)  

31002 Advertising Copywriting (3)  
  41002 Advanced Advertising Copywriting (3)  
Choose one of the following: Upper-division JMC elective 3
JMC 30034 Programming for Electronic Media (3)  
  34038 Media Sales and Sales Management (3)  
  40016 Law of Advertising and Public Relations (3)  
  40095 ST: Advertising History (3)  
  41003 Advertising Account Management  
TOTAL 21

 Minimum 2.75 GPA in the minor required for graduation.

This minor is only open to visual communication design majors, marketing majors and communication studies majors.