Marketing - B.B.A. Program Requirements

• Marketing semester-by-semester Roadmap

Type Legend:DD Diversity–Domestic; DG Diversity–Global; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; LMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity and writing-intensive requirements.

I.	DESTINATION KENT STATE: FIRST YEAR EXPERIENCE (1 credit)
Type	Course		Title	Credits
	US	10097	Destination Kent State: First Year Experience	1
II.	MAJOR PROGRAM REQUIREMENTS (24 credits)Counts in major GPA
Type	Course		Title	Credits
	MKTG	35030	Marketing Applications*+	3
		35035	Consumer Behavior+	3
		35050	Marketing Research+	3
		45046	Personal Selling	3
WIC		45084	Marketing Policies and Strategies**	3
	Choose from the following: Major Selected courses			9
	ENTR	27056	Introduction to Entrepreneurship (3)
	MKTG	40093	Variable Title Workshop in Marketing (1-6)
		45045	Advertising and Promotion Management (3)
		45047	Advanced Professional Selling (3)
		45060	International Marketing (3)
		45082	Service, Retail and Web-Based Marketing (3)
		45091	Marketing Seminar (3)
		45096	Individual Investigation in Marketing (3)
		45292	Marketing Internship (3)
III.	ADDITIONAL PROGRAM REQUIREMENTS (96 credits)
Type	Course		Title	Credits
	ACCT	23020	Introduction to Financial Accounting	3
		23021	Introduction to Managerial Accounting	3
	BUS	10123	Exploring Business	3
KAD	COMM	15000	Introduction to Human Communication**	3
KSS	ECON	22060	Principles of Microeconomics	3
KAD		22061	Principles of Macroeconomics	3
	ENG	30063	Business and Professional Writing	3
	FIN	26074	Legal Environment of Business	3
		36053	Business Finance	3
KMC	MATH	11010	Algebra for Calculus**	3
KAD	MATH	11012 12002	Intuitive Calculus (3) or Analytic Geometry and Calculus I (5)	3-5
	MIS	24053	Introduction to Computer Applications	3
		24056	Fundamentals of Business Statistics ***	3
		24163	Principles of Management	3
		34060	Operations Management	3
		44285	Integrated Business Policy and Strategy	3
	MKTG	25010	Principles of Marketing**	3
	Kent Core Basic Sciences (must include one laboratory)			6-7
	Kent Core Composition			6-8
	Kent Core Humanities and Fine Arts (minimum one course from each)			9
	Kent Core Social Sciences (must be from two disciplines)			3
	General Electives (minimum 3 upper-division credit hours)			21
MINIMUM TOTAL				121

* Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or 35050. Should students earn below a minimum C grade in MKTG 35030, they are required to repeat the course, with a maximum of three repeats.

** A minimum C (2.0) grade must be earned. A minimum C (2.0) grade must be earned in MKTG 45084 to fulfill the writing-intensive requirement.

*** If a student has taken MATH 10041 Elementary Probability and Statistics they may use it in place of MIS 24056.

+ Students who change their major from managerial marketing to marketing, may use MMTG 35011 in place of MKTG 35030, MMTG 35021 in place of MKTG 35050 and MMTG 35023 in place of MKTG 35035.

Students may take or use any course at any level as long as the minimum 39-hour requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of physical education activity (PEB) courses and maximum 4 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 121-total hour or 39-upper-division-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PEB, applied music and ensemble music restriction and they satisfy the 39 hour upper-division requirements. A minor (business or non-business) is encouraged. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 11001 or MATH 10023 or 10024 may apply toward general electives.

Special notes for the major:

• Only three of marketing major (3/45000) courses may be repeated and counted toward the marketing major. All attempts count in the computation of the major and cumulative GPA.
• To progress into the major student must maintain a minimum 2.50 GPA
• Entrepreneurship majors who are also majoring in either Marketing or Managerial Marketing, and who have taken Sales in Entrepreneurship Venture (ENTR 37045), are not required to take Personal Selling (MKTG 45046) for the Marketing Major or the Personal Selling Methods and Practices Lab (MMTG 45026) for the Managerial Marketing major; however, a Marketing or Managerial Marketing major cannot waive the required ENTR 37045 by taking either MKTG 45046 or MMTG 45015.