Advertising Minor
School of Journalism and Mass Communication
College of Communication and Information
201 Franklin Hall
E-mail: jmc@kent.edu
Tel: 330-672-2572
Fax: 330-672-4064
Web: http://www.jmc.kent.edu
ADVERTISING MINOR REQUIREMENTS (21 credits): | |||
Course | Title | Credits | |
JMC | 20004 | Media Writing | 3 |
21001 | Principles of Advertising | 3 | |
41005 | Advertising Campaigns | 3 | |
Choose one of the following sets: Business Track or Creative Track |
9 | ||
Business Track | |||
JMC | 20008 | Audience Analysis and Research (3) | |
31003 | Advertising Media Planning (3) | ||
41003 | Advertising Account Management (3) | ||
Creative Track | |||
JMC | 31011 | Creative Advertising Strategies (3) | |
31002 | Advertising Copywriting (3) | ||
41002 | Advanced Advertising Copywriting (3) | ||
Choose one of the following: Upper-division JMC elective | 3 | ||
JMC | 30034 | Programming for Electronic Media (3) | |
34038 | Media Sales and Sales Management (3) | ||
40016 | Law of Advertising and Public Relations (3) | ||
40095 | ST: Advertising History (3) | ||
41003 | Advertising Account Management | ||
TOTAL | 21 |
Minimum 2.75 GPA in the minor required for graduation.
This minor is only open to visual communication design majors, marketing majors and communication studies majors.
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