Kent State University Catalog 2010 - 2011

Marketing - B.B.A.

COLLEGE:	College of Business Administration
DEPARTMENT:	Department of Marketing Room 534, Business Administration Building E-mail: marketing@bsa3.kent.edu Tel: 330-672-2170 Fax: 330-672-5006 Web: http://www.kent.edu/business/marketing/index.cfm

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DESCRIPTION:	The Bachelor of Business Administration in Marketing addresses the fact that marketing, a field entailing a variety of subtopics, can be applied in a wide range of areas (e.g., for profit, nonprofit, service and manufacturing businesses). This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling and advertising) that provide the student with an appreciation of all central topic areas in the field. Accordingly, the program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell goods and services to consumers and other businesses. Typically, the more traditional lecture format is used by instructors in this program. Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combine Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours
CAREER OPPORTUNITIES:	Advertising, marketing, promotions, public relations, and sales managers held about 623,800 jobs in 2008. These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries. Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade. Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance. (Source: Bureau of Labor Statistics)
ADMISSION REQUIREMENTS:	Requirements to be admitted as a marketing major: Admission of maximum 90 students into the marketing major each academic year, with a target cumulative GPA of at least 2.50 Class performance in MKTG 25010 is taken into consideration in the admission process Minimum C (2.00) in ENG 11011, ENG 21011, MATH 11010, COMM 15000 and MKTG 25010 For more information on admissions, visit the Admissions website for new freshmen. Transfer Student: A cumulative GPA of at least 2.50 (2.25 for economics) is required for admission into the College of Business Administration. Students who have previously attended Kent State must also have a minimum 2.50 GPA (2.25 for economics) in their former Kent State coursework.
GRADUATION REQUIREMENTS:	Minimum 121 total credit hours and 39 upper-division hours for graduation. Minimum 2.50 GPA overall and 2.50 GPA in major required for graduation.
LANGUAGE REQUIREMENT:	None
STUDY ABROAD/AWAY OPPORTUNITIES:	There are many study abroad/away opportunities, for more information contact the Office of International Affairs.
PROGRAM FEE:	$75/semester
ACCREDITATION:	Association to Advance Collegiate Schools of Business, The
STUDENT ORGANIZATIONS:	American Marketing Association; Collegiate Business Association; Delta Sigma Pi; Net Impact Kent State University
GRADUATE PROGRAMS:	Master of Business Administration: Accounting, Finance, Human Resource Management, Information Systems, International Business, Marketing