Marketing - B.B.A. Program Requirements

For semester-by-semester course sequencing for this program, view the 2010-2011 Roadmap.

Type Legend:DD Diversity–Domestic; DG Diversity–Global; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; LMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity and writing-intensive requirements.

I.	DESTINATION KENT STATE: FIRST YEAR EXPERIENCE  (1 credit)
Type	Course		Title	Credits
	US	10097	Destination Kent State: First Year Experience	1
II.	PRE-MAJOR PROGRAM REQUIREMENTS (63 credits)
Type	Course		Title	Credits
	ACCT	23020	Introduction to Financial Accounting	3
		23021	Introduction to Managerial Accounting	3
	BUS	10123	Exploring Business	3
KAD	COMM	15000	Introduction to Human Communication*	3
KSS	ECON	22060	Principles of Microeconomics	3
KAD		22061	Principles of Macroeconomics	3
	FIN	26074	Legal and Regulatory Environment of Business	3
KMC	MATH	11010	Algebra for Calculus*	3
KAD	MATH	11012 12002	Intuitive Calculus (3) or Analytic Geometry and Calculus I (5)	3-5
	MIS	24053	Introduction to Computer Applications	3
		24056	Fundamentals of Business Statistics	3
		24163	Principles of Management	3
	MKTG	25010	Marketing*	3
	Kent Core Basic Sciences (must include one laboratory)			6-7
	Kent Core Composition*			6-8
	Kent Core Humanities and Fine Arts (minimum one course from each)			9
	Kent Core Social Sciences (must be from two disciplines)			3
III.	MAJOR PROGRAM REQUIREMENTS (24 credits)Counts in major GPA
Type	Course		Title	Credits
	MKTG	35030	Marketing Applications**	3
		35035	Consumer Behavior	3
		35050	Marketing Research	3
		45045	Advertising and Promotion	3
		45046	Personal Selling and Sales Management	3
		45060	International Marketing	3
		45082	Service, Retail and Web-Based Marketing	3
WIC		45084	Marketing Policies and strategies*	3
IV.	ADDITIONAL PROGRAM REQUIREMENTS (33 credits)
Type	Course		Title	Credits
	ENG	30063	Business and Professional Writing	3
	FIN	36053	Business Finance	3
	MIS	34060	Operations Management	3
		44285	Integrated Business Policy and Strategy	3
	General Electives (minimum 3 upper-division credit hours)			21
MINIMUM TOTAL				121

* A minimum C (2.0) grade must be earned. *A minimum C (2.0) grade must be earned in MKTG 45084 to fulfill the writing-intensive requirement.

** Students must take MKTG 35030 as the first course in the major and earn minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or 35050. Should students earn below a minimum C grade in MMTG 35030, they are required to repeat the course, with a maximum of three repeats.

Students may take or use any course at any level as long as the minimum 39-hour requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 3 credit hours of physical education activity (PEB) courses and maximum 3 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 121-total hour or 39-upper-division-hour graduation requirement. Non-business courses may be selected, provided there is minimum 6 credit hours in each of two different disciplines/departments. A minor (business or non-business) is encouraged. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 11001 or 11002 or MATH 10023 or 10024 may apply only toward lower-division non-business electives.

Special notes for the major:

• Admission of maximum 90 students into the marketing major each academic year, with a target minimum cumulative 2.50 GPA. Class performance in MKTG 25010 is taken into consideration in the admission process.
• Normally, a marketing major course may be repeated only once. Exceptions require the approval of the department chair and the assistant dean of the college.
• Only three of marketing major (3/45000) courses may be repeated and counted toward the marketing major. All attempts count in the computation of the major and cumulative GPA.