School of Journalism and Mass Communication
College of Communication and Information
204 Franklin Hall
E-mail: jmc@kent.edu
Tel: 330-672-2572
Fax: 330-672-4064
Web: http://www.jmc.kent.edu

Advertising Major—2009-2010 Roadmap [Degree Requirements]

Advertising majors study how to promote and persuade, and the social responsibilities of a persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager.

Requirements to graduate with a B.S. in advertising:

• Minimum 2.75 GPA in major and 2.75 GPA overall required for graduation.
• Minimum 80 credit hours taken outside the School of Journalism and Mass Communication.
• Only general elective courses may be taken as pass/fall, of which maximum 12 credit hours may be taken as pass/fail.
• Students must meet the requirements stated in the catalog to declare a journalism and mass communication major.
• American Assembly of Collegiate Schools of Business accreditation standards prohibit non-business majors from taking more than 25 percent of their degree requirements in business courses. Therefore, no more than 30 semester credit hours may be counted toward stated degree requirements.

Advertising Minor

Course requirements for advertising minor (21 credits):

Minimum 2.75 GPA in the minor required for graduation.

This minor is only open to visual communication design majors, marketing majors and communication studies majors.