Department of Marketing
College of Business Administration
Room 534, Business Administration Building
E-mail: marketing@bsa3.kent.edu
Tel: 330-672-2170
Fax: 330-672-5006
Web: http://business.kent.edu/academic/mktg/default.asp

Marketing Major—2009-2010 Roadmap [Degree Requirements]

The Bachelor of Business Administration in Marketing addresses the fact that marketing, a field entailing a variety of subtopics, can be applied in a wide range of areas (e.g., for profit, nonprofit, service, and manufacturing businesses).  This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling and advertising) that provide the student with an appreciation of the all the central topic areas in the field.  Accordingly, the program gives students a generalist's perspective and working knowledge of the theory and practice of marketing.  Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell goods and services to consumers and other businesses. Typically, the more traditional lecture format is used by instructors in this program.

Requirements to be admitted as a marketing major:

• Admission of maximum 90 students into the marketing major each academic year, with a target cumulative GPA of at least 2.50
• Class performance in MKTG 25010 is taken into consideration in the admission process
• Minimum C (2.00) in ENG 11011, ENG 21011, MATH 11010, COMM 15000 and MKTG 25010

Requirements to graduate with a B.B.A. in managerial marketing:

• Minimum 2.50 cumulative GPA
• Minimum 2.50 GPA in the major

The following policies are in effect for marketing majors:

• Students must take MKTG 35030 as the first course in the major and earn a minimum C (2.00) to continue in the major. Students who earn below a C (2.00) will be required to re-enroll in the course until that grade is achieved, with a maximum of three repeats. MKTG 35030 may be taken concurrently with MKTG 35035 or MKTG 35050.
• Normally, a marketing course in the major can be repeated only once. Exceptions require the approval of the department chairperson and the assistant dean for the College of Business Administration.
• The number of marketing major (3/45000) courses that can be repeated and counted toward the marketing major is three. All attempts will count in the computation of the major and cumulative GPAs.

Marketing internships are an excellent source of real-world work experiences for students. Typically, an internship receiving 3 credit hours under MKTG 45292 requires students to work a minimum 12-15 hours per week for approximately ten weeks in a marketing-related position. The responsibilities, supervision and training provided to the interns should be comparable to that which new college graduates in the organization usually receive. Grading is based on job performance plus a written report. With pre-approval, students may take MKTG 45292 to partially or completely fulfill the business elective requirement.

Marketing Minor

In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction. This requires the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings (e.g., the marketing mix); and communicate the benefits of their products or services effectively. The marketing minor is designed to help students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing a minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

Course requirements for the marketing minor (21 credits):

Requirements to declare the marketing minor:

• Officially declared major (not pre-major, general, undeclared/exploratory); however, advising is available and recommended anytime prior to declaration
• Minimum 60 semester hours completed
• Minimum 2.50 cumulative GPA

Requirement to graduate with the marketing minor:

• Minimum 2.50 GPA (including all attempts) is required in the minor courses

Notes:

1. To earn a College of Business Administration minor, students must complete at least two courses in the minor at Kent State University on a graded basis. At least one of these courses must be at the upper-division (30000 or 40000) level.
2. Marketing courses required for the minor are not be offered each semester. Students should read the Marketing Major Course Requirements for course sequencing or contact the department's undergraduate advising office before applying for the minor to determine whether they can complete the minor coursework in a timely manner.