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Advertising - B.S. Program Requirements

Type Legend: DD Diversity–Domestic; DG Diversity–Global; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning;KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity and writing-intensive requirements.

I.
 DESTINATION KENT STATE: FIRST YEAR EXPERIENCE  (1 credit)
Type
 Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II.
 MAJOR PROGRAM REQUIREMENTS (40 credits)  Courses count in major GPA 
Type Course Title Credits
  JMC 20003 Introduction to Mass Communication 3
    20004 Media Writing*
 3
    21005 Advertising Messaging
 3
    20008 Audience Analysis and Research
 3
    21001 Principles of Advertising
 3
    28001
 Principles of Public Relations
 3

  31002
 Advertising Copywriting
 3
 
   31003
 Advertising Media Planning
 3

  31011
 Creative Advertising Strategies
 3
    40092
 Internship
 1
WIC   40010 Ethics and Issues in Mass Communication** 3
    40016 Law of Advertising and Public Relations 3
    41003 Advertising Account Management
 3
    41005 Advertising Campaigns
 3
III. ADDITIONAL PROGRAM REQUIREMENTS (83 credits)  
Type Course Title Credits
  CS 10001 Computer Literacy 3
  ECON 22060 Principles of Microeconomics
 3
KAD   22061 Principles of Macroeconomics 3
  ENG 30064

30065
 Argumentative Prose Writing (3)
or
Expository Prose Writing (3)
 3
KHU
DD		 HIST 12070 History of the United States: The Formative Period 3
KHU   12071 History of the United States: The Modern Period
 3
  LIS 30010 Information Fluency in the Workplace and Beyond
 3
  MKTG 25010 Principles of Marketing 3
KSS PSYC 11762 General Psychology
 3
KSS SOC 12050 Introduction to Sociology 3
  VCD 14001 Visual Design Literacy
 3
    37000 Visual Design for Media 3
  Choose from the following:
 3
KAD COMM 15000 Introduction to Human Communication (3)
  
    25863 Business and Professional Communication (3)
  
    26000 Criticism of Public Discourse (3)
  
  Choose from the following:
 3-4
KMC MATH 11009 Modeling Algebra (3)  
KMC   11010 Algebra for Calculus (3)  
KMC   14001 Basic Mathematical Concepts I (4)  
  Kent Core Additional (must be from two categories) 3
  Kent Core Basic Sciences (must include one laboratory) 6-7
  Kent Core Composition 6-8
  Kent Core Fine Arts 3
  Liberal Studies Requirement Electives
The specific courses listed below and all courses with these designations count toward the Liberal Studies Requirement: AMST; ANTH; ARAB; ARTH; AS; ASL; BSCI; BTEC; CACM; CHEM; CHIN; CLAS; CLS; ECON; ENG; EXPR; FR; GEOG; GEOL; GER; GRE; HEBR; HIST; HONR; HRTG; IAKM; ITAL; JAPN; LAT; LIS; MATH; MCLS; PAS; PHIL; PHY; POL; PORT; PSYC; RUSS; SOC; SPAN; WMST.		 13-14
  Upper-division MKTG Electives 9
  General Electives (number of credits required depends on meeting minimum 124 credit hours)*** 0-1
MINIMUM TOTAL  124

*A minimum B- (2.70) grade must be earned within two attempts in order to move forward in the major.

**A minimum C (2.0) grade must be earned to fulfill the writing-intensive requirement.

***Any JMC course taken is calculated in the major GPA.


LIBERAL STUDIES REQUIREMENT ELECTIVES (13 credit hours)
Architecture
ARCH 10001 Understanding Architecture (3)
  10011 Survey of Architectural History I (3)
  10012 Survey of Architectural History II (3)
  10111 History of Architecture I (3)
  20201 Beyond Western Architecture (3)
  45210 Renaissance Architecture (3)
  45211 Baroque Architecture (3)
  45220 American Architecture: Colonial to 1900 (3)
  46263 Modern Architecture (3)
Communication Studies
COMM 15000 Introduction to Human Communication (3)
  21000 Communication Grammar Review (1)
  25902 Communication Theory (3)
  26000 Criticism of Public Discourse (3)
  26001 Public Communication in Society (3)
  30000 Communication Research Methods (3)
  35852 Intercultural Communication (3)
  35912 Gender and Communication (3)
  45006 Media Use and Effects (3)
  45007 Freedom of Speech (3)
  45091 Seminar in Communication Studies (1-4)
Computer Science
CS 10001 Computer Literacy (3)
  33006 Social and Ethical Issues in Computing (3)
Cultural Foundations
CULT 29535 Education in a Democratic Society (3)
Dance (no technique courses)
DAN 27076 Dance as an Art Form (3)
Entrepreneurship
ENTR 27056 Introduction to Entrepreneurship (3)
Fashion Design and Merchandising
FDM 20013 History of Costume (3)
  30013 Fashion and Pop Culture (3)
Gerontology
GERO 14029 Introduction to Gerontology (3)
  30656 Psychology of Aging (3)
Human Development and Family Studies
HDFS 24011 Interpersonal Relationships and Families (3)
  24013 Early Adolescence (3)
Health Education
HED 32544 Human Sexuality (3)
Justice Studies
JUS 12000 Introduction to Justice Studies (3)
  26704 Issues in Law and Society (3)
  33300 Development of Justice in America (3)
  33400 Crime and Justice in Popular Culture (3)
Management and Information Systems
MIS 24053 Introduction to Computer Applications (3)
Music (no technique courses)
MUS 20295 ST: Survey of Rock and Roll (3)
  22111 The Understanding of Music (3)
  22121 Music as a World Phenomenon (3)
  22131 Survey of Rock Music History (3)
  40295 ST: Roots of Rock (3)
  42111 African Music and Cultures (3)
  42131 America's Music (3)
  43141 Folk and Traditional Music of Western Continents (3)
  42151 Asian Musics (3)
  42161 History of Jazz (3)
Nutrition and Dietetics
NUTR 23511 Science of Human Nutrition (3)
Physical Education- Professional
PEP 25059 Sport in Society (3)
Public Health
PH 10001 Introduction to Public Health (3)
  10002 Introduction to Global Health (3)
  20001 Essentials of Epidemiology (3)
  20005 Social and Behavioral Science Theories in Public Health (3)
  20006 Environmental Health Sciences (3)
  30002 Introductory Biostatistics (3)
  44000 Health Disparities (3)
Recreation, Park and Tourism Management
RPTM 16000 Foundations of Recreation and Leisure (3)
  26001 Introduction to Community Inclusion of Individuals with Disabilities (3)
  26010 Community Development and Recreation (3)
  36085 Leisure and Culture (3)
Sport Administration
SPAD 25059 Sport in Society (3)
  35021 Governance in Sport (3)
  45024 Sport in Global Perspective (3)
  45026 Sport and the Media (3)
Special Education
SPED 23000 Introduction to Exceptionalities (3)
Theatre (no technique courses)
THEA 11000 The Art of the Theatre (3)
  31112 History of Theatre and Drama I (3)
  31113 History of Theatre and Drama II (3)
Visual Communication Design
VCD 14001 Visual Design Literacy (3)