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Advertising - B.S. Program Requirements

For semester-by-semester course sequencing for this program, view the 2010-2011 Roadmap.

Type Legend: DD Diversity–Domestic; DG Diversity–Global; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning;KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity and writing-intensive requirements.

I.
 DESTINATION KENT STATE: FIRST YEAR EXPERIENCE  (1 credit)
Type
 Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II.
 MAJOR PROGRAM REQUIREMENTS (40 credits)  Courses count in major GPA 
Type Course Title Credits
  JMC 20003 Introduction to Mass Communication 3
    20004 Media Writing*
 		3
    20008 Audience Analysis and Research
 		3
    21001 Principles of Advertising
 		3
    28001
 Principles of Public Relations
 		3

  31002
 Advertising Copywriting
 3
 
   31003
 Advertising Media Planning
 3

  31011
 Creative Advertising Strategies
 3
    40092
 Internship
 1
WIC   40010 Ethics and Issues in Mass Communication** 3
    40016 Law of Advertising and Public Relations 3
    41003 Advertising Account Management
 3
    41005 Advertising Campaigns
 3
    Upper-division JMC Elective 3
III. ADDITIONAL PROGRAM REQUIREMENTS (83 credits)  
Type Course Title Credits
  CS 10001 Computer Literacy 3
  ECON 22060 Principles of Microeconomics
 3
KAD   22061 Principles of Macroeconomics 3
  ENG 30064

30065
 Argumentative Prose Writing (3)
or
Expository Prose Writing (3)
 3
KHU
DD		 HIST 12070 History of the United States: The Formative Period 3
KHU   12071 History of the United States: The Modern Period
 3
  MKTG 25010 Marketing 3
KSS PSYC 11762 General Psychology
 3
KSS SOC 12050 Introduction to Sociology 3
  VCD 37000 Visual Design for Media
 3
  Choose from the following:
 3
KAD COMM 15000 Introduction to Human Communication (3)
  
    25863 Business and Professional Communication (3)
  
    26000 Criticism of Public Discourse (3)
  
  Choose from the following:
 3-4
KMC MATH 11009 Modeling Algebra (3)  
KMC   11010 Algebra for Calculus (3)  
KMC   14001 Basic Mathematical Concepts I (4)  
  Kent Core Additional (must be from two categories) 3
  Kent Core Basic Sciences (must include one laboratory) 6-7
  Kent Core Composition 6-8
  Kent Core Fine Arts 3
  Liberal Studies Requirement Electives 19
  Upper-division MKTG Electives 9
  General Electives (number of credits required depends on meeting minimum 124 credit hours) 4
MINIMUM TOTAL  124

*A minimum B- (2.70) grade must be earned within two attempts in order to move forward in the major.

**A minimum C (2.0) grade must be earned with to fulfill the writing-intensive requirement.