Managerial Marketing - B.B.A. Program Requirements

For semester-by-semester course sequencing for this program, view the 2010-2011 Roadmap.

Type Legend: DD Diversity–Domestic; DG Diversity–Global; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity and writing-intensive requirements.

I.	DESTINATION KENT STATE: FIRST YEAR EXPERIENCE  (1 credit)
Type	Course		Title	Credits
	US	10097	Destination Kent State: First Year Experience	1
II.	PRE-MAJOR PROGRAM REQUIREMENTS (63 credits)
Type	Course		Title	Credits
	ACCT	23020	Introduction to Financial Accounting	3
		23021	Introduction to Managerial Accounting	3
	BUS	10123	Exploring Business	3
KAD	COMM	15000	Introduction to Human Communication*	3
KSS	ECON	22060	Principles of Microeconomics	3
KAD		22061	Principles of Macroeconomics	3
	FIN	26074	Legal and Regulatory Environment of Business	3
KMC	MATH	11010	Algebra for Calculus*	3
KAD		11012 12002	Intuitive Calculus (3) or Analytic Geometry and Calculus I (5)	3-5
	MIS	24053	Introduction to Computer Applications	3
		24056	Fundamentals of Business Statistics	3
		24163	Principles of Management	3
	MKTG	25010	Marketing*	3
	Kent Core Basic Sciences (must include one laboratory)			6-7
	Kent Core Composition*			6-8
	Kent Core Humanities and Fine Arts (minimum one course from each)			9
	Kent Core Social Sciences (must be from two disciplines)			3
III.	MAJOR PROGRAM REQUIREMENTS (24 credits)  Courses count in major GPA
Type	Course		Title	Credits
WIC	MMTG	35011	Marketing Tools*	3
		35021	Research for Marketing Decisions	3
		35023	Customer Analysis	3
		35024	Hands-On Technology Enhancements Laboratory	1
		35026	Decision-Making Skill Enhancement Laboratory	1
		45020	Competitive Market Analysis	3
		45026	Personal Selling Methods and Practices Laboratory	1
		45030	Channel Management	3
		45039	Promotion Management	3
		45040	Integrated Marketing Strategy	3
IV.	ADDITIONAL PROGRAM REQUIREMENTS (33 credits)
Type	Course		Title	Credits
	ENG	30063	Business and Professional Writing	3
	FIN	36053	Business Finance	3
	MIS	34060	Operations Management	3
		44285	Integrated Business Policy and Strategy	3
	General Electives (minimum 3 upper-division credit hours)			21
MINIMUM TOTAL				121

*A minimum C (2.0) grade must be earned. A minimum C (2.0) grade must be earned in MMTG 35011to fulfill the writing-intensive requirement. Should students earn below a minimum C grade in MMTG 35011, they are required to repeat the course during the following fall semester to alleviate skill deficits, and they will not be eligible to progress in the major.

Students may take or use any course at any level as long as the minimum 39-hour requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 3 credit hours of physical education activity (PEB) courses and maximum 3 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 121-total hour or 39-upper-division-hour graduation requirement. Non-business courses may be selected, provided there is minimum 6 credit hours in each of two different disciplines/departments. A minor (business or non-business) is encouraged. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 11001 or 11002 or MATH 10023 or 10024 may apply only toward lower-division non-business electives.

Special notes for major:

• Students are admitted into marketing major in fall semester only.
• Admission of maximum 60 students into the marketing major each fall semester, using a target 2.50 GPA.
• The curriculum is to be taken in sequence. Not all courses are offered each semester. Students should obtain from the department a copy of the schedule of course sequencing.
• Normally, MMTG courses may be repeated only once. Exceptions require the approval of the department chair and the assistant dean of the college.
• Only three managerial marketing major (3/45000) courses may be repeated and counted toward the major. Exceptions require the approval of the department chair. All attempts count in the computation of the major, upper-division business and cumulative GPA.